OUR APPROACH

Open Streets is premised on natural diversity — connecting a variety of backgrounds, programs, landscapes and transportation modes. We selected a route which connected a bustling Downtown, Corktown — Detroit’s oldest neighborhood, and Southwest Detroit, boasting a rich cultural history as home to Latinx communities, restaurants and dense retail. This was made possible by partnering with community organizers in each neighborhood to introduce the event, be a resource to established businesses along the route, and to recruit program partners.

To support the vision for a free, family-oriented experience, we concentrated services (volunteer stations, restrooms, first aid) in to hubs, and anchored spontaneous and scheduled programming throughout the day.

BRAND STRATEGY

Positioning and visual language to localize and bring playful energy to the annual event was produced by good done daily, a graphic design studio serving philanthropic, non-profit, cultural, and civic organizations throughout Detroit and Southeast Michigan.